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General view of Alesund's Jugendstil district (© Jugendstilsenteret)

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Jules Hofman, 1900. Les maison de Zonnenbloen, Antwerp (© Frank Derville)

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Llaverias i Labró, Joan

Vilanova i la Geltrú 1865 - Lloret de Mar 1938

9 Painter and poster designer


Joan Llaverias, 1904 (© AHCB-AF. Francesc Serra)

After training at La Llotja, the Barcelona
School of Fine Arts, he very soon exhibited at the Watercolourists' Centre and started out on his career as a watercolourist exhibiting at the Victory Gallery in London, a city where his work was highly appreciated.

He did illustrations in the style of the Vuitcentista ("1800-ist", as opposed to "1900-ist") tradition for innovative magazines such as Cu-cut! and Patufet, and illustrated several novels by the writer J. Folch i Torres. He specialised in subjects to do with the sea and was known particularly for his drawings of animals. He also made a name for himself as a designer of Modernista posters and took part in various exhibitions at Els Quatre Gats (Montsió, 3 bis). In 1906 he staged an exhibition with a whole series of pictures he had painted of the Costa Brava in a style akin to Noucentisme ("1900-ism", a term coined in 1906 to refer to 20th century Catalan culture).

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